Advanced Portfolio - Film Marketing Campaign - Brief

For my advanced production I will be creating a marketing campaign for a film from a genre of my choice. 

For this film marketing campaign I will be creating it for my film later down the line and it will contain: 

• Two trailers (high priority) 
• A poster (low priority) 
• A social media page (low priority) 

Before choosing my genre I will conduct research into the general conventions in trailers, posters and social media pages, by looking at examples from different genres. Once I have chosen my genre - I think I want to make a horror/slasher movie - I will look at examples from that genre.

Below is an example of a marketing campaign for recent movie called 'Argylle'. Below I will show the different marketing techniques used to promote the movie.

POSTERS

'Arylle' Theatrical Poster

'Argylle' Character Posters

'Argylle' - IMAX Poster

'Argylle' - Teaser trailer

'Argylle' - Theatrical Trailer 

'Argylle' - TV Spot 

'Argylle' - Social Media 

'Argylle' IG

'Argylle' X

'Argylle' FaceBook